Kmc
July 25, 2023
D Project
July 24, 2023

Dejavu

West Coast Energy

Client

Design Bay Area

Industry

Arts & Culture

Services

Brand Identity
Digital
Exhibition
Motion
Print

Our solution was to channel the optimism, warmth and openness of the Bay Area. We developed the concept of ‘West Coast Energy’ which is represented in a timeless, dynamic new symbol — Reminiscent of a spark, or sun, the symbol shines back from the West Coast.

 

The flat, vertical left hand side of the logo represents the Pacific, while each ray points to each of the 9 unique counties which make up the Bay Area. The symbol also creates a large letter ‘D’ for Design.

 

The color palette represents the ‘Golden Hour’ — a unique light that hits the Bay Area and California at the end of each day as the sun sets in the West, featuring ‘International Orange’ — the color of the Golden Gate Bridge.

 

The typography is also unique to the region, designed by Lucas Sharp of Sharp Type based in the Bay Area.